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Marketing Management Thesis Topics

This page provides a comprehensive list of marketing management thesis topics , designed to guide students in exploring the diverse aspects of managing marketing functions in today’s competitive landscape. Marketing management encompasses a range of critical activities, from strategic planning and consumer insights to brand positioning and digital engagement. With 200 unique thesis topics organized into 10 categories, this page offers students a variety of options to investigate current issues, recent trends, and future directions within marketing management. Additionally, a detailed article further explores these themes, and iResearchNet’s professional thesis writing services are available to help students create impactful, custom-crafted papers in this dynamic field.

200 Marketing Management Thesis Topics and Ideas

Marketing management is a multifaceted field that requires a deep understanding of strategic planning, consumer behavior, branding, and the effective use of digital tools. As companies seek innovative ways to reach and engage customers, marketing management has become crucial in aligning business objectives with market needs. This list of marketing management thesis topics covers a range of current issues, recent trends, and future directions, helping students explore various aspects of marketing management in depth. With 200 unique topics divided into 10 categories, students will find a wealth of ideas to guide their research and inspire impactful theses.

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The impact of social media algorithms on brand visibility.
Influencer marketing and brand loyalty: An empirical study.
Strategies for managing online consumer reviews and brand reputation.
The role of AI in enhancing digital customer experiences.
Effective strategies for content marketing in the digital age.
The influence of mobile marketing on consumer purchase behavior.
Measuring the effectiveness of digital marketing campaigns.
Challenges of integrating digital and traditional marketing strategies.
The role of personalized email marketing in customer retention.
Digital storytelling and brand engagement: A case study approach.
The impact of data privacy regulations on digital marketing strategies.
The role of SEO in building brand awareness.
Chatbots in customer service: Benefits and challenges.
Evaluating the ROI of pay-per-click advertising.
Impact of video marketing on consumer engagement.
The role of digital analytics in improving marketing strategies.
Leveraging user-generated content for brand growth.
The influence of augmented reality on online shopping.
How digital marketing supports brand transparency.
Comparing effectiveness: Organic vs. paid digital marketing tactics.

Brand Management

Strategies for building a consistent brand image across markets.
Impact of brand personality on consumer loyalty.
The role of brand storytelling in establishing brand identity.
Challenges in rebranding for legacy brands.
The influence of brand transparency on consumer trust.
Developing brand loyalty through experiential marketing.
The impact of brand equity on consumer purchase decisions.
How brand ambassadors shape brand perception.
Corporate social responsibility and brand reputation.
The role of packaging design in brand positioning.
Managing brand reputation during a crisis.
Brand differentiation strategies in highly competitive markets.
How luxury brands create perceived value.
Role of brand communities in fostering customer loyalty.
The impact of brand partnerships on brand equity.
How brand heritage influences consumer perceptions.
Building brand affinity through social media engagement.
Brand loyalty among millennial and Gen Z consumers.
The role of authenticity in modern brand strategies.
Global vs. local branding strategies: A comparative analysis.

Consumer Behavior Analysis

The psychology behind impulsive buying behavior.
How culture influences consumer preferences.
The role of emotions in the consumer decision-making process.
Consumer behavior toward green and sustainable products.
Analyzing the impact of peer influence on consumer choices.
The effect of scarcity tactics on consumer behavior.
Consumer trust and skepticism toward digital advertisements.
The role of gender in consumer preferences and brand loyalty.
Impact of social media on consumer purchase decisions.
Cognitive biases and their influence on consumer behavior.
How perceived value affects consumer loyalty.
Influence of family structure on purchasing behavior.
Consumer responses to cause-related marketing.
The effect of packaging on consumer perceptions.
How consumer habits vary by generation.
Behavioral factors in luxury brand consumption.
The role of identity in brand loyalty.
Impact of lifestyle trends on consumer behavior.
How peer reviews impact purchasing decisions.
The effect of digital influencers on consumer attitudes.

Strategic Marketing Planning

Key components of an effective marketing plan.
The role of competitive analysis in marketing strategy.
How market segmentation enhances targeting accuracy.
Integrating corporate goals with marketing strategy.
The influence of economic factors on marketing plans.
Developing a sustainable competitive advantage.
Strategic planning for product launches.
The role of SWOT analysis in marketing strategy formulation.
The impact of strategic alliances on market reach.
Measuring the success of marketing strategies.
Developing crisis management strategies for marketing.
The role of customer feedback in strategic planning.
Adjusting marketing strategies to economic downturns.
The influence of digital transformation on strategic planning.
The role of data analytics in shaping marketing strategy.
Evaluating market opportunities for global expansion.
Adapting marketing plans to shifting consumer demands.
Strategic planning for seasonal campaigns.
Leveraging corporate culture in marketing strategies.
How pricing strategies impact marketing effectiveness.

Marketing Analytics and Data-Driven Decision Making

The role of big data in shaping marketing decisions.
Predictive analytics in customer segmentation.
The impact of real-time data on marketing strategies.
How marketing analytics improve campaign effectiveness.
Using data to optimize customer retention strategies.
The role of A/B testing in digital marketing.
Predicting customer behavior through data analysis.
The effectiveness of data-driven personalization in marketing.
Challenges in implementing data analytics in marketing.
Machine learning applications in marketing.
Data privacy concerns in marketing analytics.
The role of customer feedback data in decision making.
Impact of data-driven insights on product development.
Key metrics for measuring customer engagement.
The use of heat maps in optimizing website performance.
How predictive modeling aids in targeted advertising.
Integrating data analytics with CRM systems.
The role of sentiment analysis in understanding customer needs.
Measuring ROI through marketing analytics.
The impact of data visualization on marketing insights.

Product Development and Innovation

Stages of product development in marketing management.
The role of customer feedback in product innovation.
Developing eco-friendly products: Challenges and benefits.
The impact of market trends on product development.
Innovation strategies in competitive markets.
The influence of technology on product design.
Pricing strategies for new product launches.
Impact of consumer needs on product development.
Using market research in product development.
Challenges in launching disruptive innovations.
Product lifecycle management and marketing strategies.
Leveraging user experience in product design.
Developing customer-centric product features.
The role of R&D in competitive product development.
Product differentiation strategies for niche markets.
How branding influences product design decisions.
The impact of rapid prototyping on product innovation.
Product customization and its effect on consumer loyalty.
The future of AI-driven product development.
Adapting product development to changing consumer demands.

Sales and Distribution Management

The role of customer relationship management (CRM) in sales.
Challenges in managing multi-channel distribution.
The impact of e-commerce on traditional sales models.
Developing effective sales promotion strategies.
How salesforce automation affects productivity.
Relationship between distribution channels and brand loyalty.
Strategies for managing international distribution.
Role of sales forecasting in marketing management.
The effect of logistics management on customer satisfaction.
Integrating AI in sales and distribution processes.
Optimizing sales through customer segmentation.
The impact of omnichannel marketing on sales.
Evaluating sales performance metrics.
The role of partnerships in distribution management.
Distribution strategies for product launches.
Managing supply chain for competitive advantage.
How technology influences sales and distribution efficiency.
Challenges in aligning sales goals with marketing objectives.
Leveraging mobile technology in sales strategies.
The impact of globalization on distribution management.

Integrated Marketing Communication

Elements of effective integrated marketing communication (IMC).
Challenges in coordinating multi-channel campaigns.
Role of IMC in building brand consistency.
The effectiveness of cross-channel advertising.
How digital media influences IMC strategies.
Evaluating IMC effectiveness in consumer engagement.
Using IMC for brand storytelling.
The role of PR in integrated marketing.
Leveraging social media in IMC strategies.
The importance of consistent messaging in IMC.
IMC strategies for seasonal campaigns.
Managing brand perception through IMC.
Role of IMC in crisis communication.
How IMC influences consumer loyalty.
The impact of digital tools on IMC planning.
IMC in launching new products.
Using consumer insights in IMC development.
IMC approaches for small businesses.
Adapting IMC to cultural variations in global markets.
Future trends in integrated marketing communication.

Global Marketing Strategies

Challenges in adapting marketing strategies for global markets.
Impact of cultural differences on global branding.
Role of localization in global marketing.
Strategies for entering emerging markets.
The effect of global digital platforms on marketing strategies.
Managing brand consistency across cultures.
Ethical considerations in global marketing.
Role of international partnerships in global marketing.
Pricing strategies for international markets.
How global branding influences consumer perception.
Adapting marketing communications for global reach.
The impact of economic factors on global strategies.
Building global brand loyalty.
Digital marketing approaches for international audiences.
The role of language in global marketing strategies.
Challenges in global market segmentation.
How global events impact marketing strategy.
Standardization vs. customization in global marketing.
Impact of international laws on marketing strategies.
The future of global marketing in the digital era.

Ethics and Corporate Social Responsibility in Marketing

The role of ethics in marketing decision-making.
Impact of CSR on brand reputation.
Ethical concerns in targeted advertising.
How green marketing affects consumer trust.
The effectiveness of CSR programs in brand loyalty.
Challenges in aligning marketing with ethical standards.
Role of transparency in ethical marketing.
Consumer perceptions of ethical branding.
Case studies on corporate social responsibility in marketing.
The impact of cause-related marketing on brand image.
How CSR shapes corporate identity.
Ethical challenges in influencer marketing.
Marketing’s role in promoting sustainable consumption.
Consumer responses to corporate philanthropy.
The role of social impact in marketing strategies.
How ethics influence product marketing.
CSR in competitive industries.
Ethics in digital marketing and data privacy.
The future of CSR in the marketing industry.
Role of diversity and inclusion in ethical marketing.

Choosing the right marketing management thesis topic is essential for students looking to make meaningful contributions to the field. By selecting a topic from this list, students can explore critical areas such as digital marketing, consumer behavior, global strategies, and corporate responsibility, each offering valuable insights into today’s evolving marketing landscape. We hope this comprehensive list of marketing management thesis topics provides inspiration and direction for your research.

The Range of Marketing Management Thesis Topics

Marketing management is a dynamic and multifaceted field that encompasses everything from strategic planning and consumer behavior analysis to brand management and digital engagement. In today’s competitive landscape, successful marketing management requires a keen understanding of both traditional and emerging marketing practices, with an emphasis on data-driven strategies, brand positioning, and consumer engagement. This article provides a thorough exploration of marketing management thesis topics, covering current issues, recent trends, and future directions. By understanding these areas, students can select marketing management thesis topics that address important industry challenges and contribute valuable insights to this evolving field.

Current Issues in Marketing Management

Marketing management today faces numerous challenges, primarily due to the rapid pace of digital transformation, increasing consumer demands for personalization, and heightened regulatory scrutiny on data privacy. These current issues reflect the complex environment in which marketing managers operate, where strategic decision-making must balance innovation with ethical considerations.

1. Digital Transformation and Multi-Channel Marketing

One of the most pressing issues in marketing management is adapting to the digital transformation that continues to reshape the industry. With the rise of social media, mobile applications, and online marketplaces, companies now operate in a multi-channel environment, where customers expect consistent experiences across all touchpoints. Marketing management thesis topics in this area could explore the challenges of integrating digital and traditional marketing channels, the effectiveness of omni-channel strategies, and how companies measure success in a multi-channel landscape. Additionally, students could investigate case studies of brands that have effectively adapted to digital transformation, providing insights into best practices and common pitfalls.

2. Data Privacy and Ethical Marketing

As data-driven marketing becomes more prevalent, ethical concerns about data privacy have emerged as a significant challenge. Marketers now collect and analyze vast amounts of consumer data to create personalized experiences and targeted campaigns. However, the misuse or mishandling of this data can lead to consumer mistrust and regulatory consequences. Marketing management thesis topics in this area might focus on the role of ethical marketing in building consumer trust, the impact of data privacy regulations on marketing strategies, and how companies can balance data-driven personalization with respect for consumer privacy. This issue also opens up research opportunities into how companies respond to privacy regulations like GDPR and CCPA and how these policies impact customer relationship management.

3. Brand Differentiation in Competitive Markets

Brand differentiation remains a critical issue for marketing managers, especially in industries with high competition. As consumers face an abundance of choices, brands need to communicate unique value propositions to stand out. Marketing management thesis topics on brand differentiation could investigate strategies for building a strong brand identity, the role of storytelling in brand positioning, and how companies leverage brand authenticity to connect with consumers. Students might also explore the challenges of maintaining a consistent brand image across different markets, as well as how brand differentiation strategies vary across product categories.

Recent Trends in Marketing Management

The field of marketing management is continually evolving, with recent trends highlighting the growing importance of digital marketing, data analytics, and consumer-centric approaches. By focusing on these trends, students can select marketing management thesis topics that reflect the industry’s latest practices and contribute to a deeper understanding of modern marketing strategies.

1. Rise of Data-Driven Marketing

Data-driven marketing has become a cornerstone of modern marketing management, with companies increasingly relying on analytics to guide decision-making. The ability to collect, analyze, and interpret data enables marketers to create more effective, targeted campaigns. Marketing management thesis topics in this area could explore the impact of predictive analytics on marketing strategies, the role of big data in customer segmentation, and how real-time data analysis shapes consumer engagement tactics. Students could also investigate the challenges of implementing data analytics in small and medium-sized enterprises, where resources for advanced analytics may be limited.

2. Personalization and Customer Experience Management

Personalization is a key trend in marketing management, as consumers now expect customized experiences that cater to their individual preferences. Companies that excel in personalization often see increased customer satisfaction and loyalty. Marketing management thesis topics on personalization could examine the effectiveness of personalization techniques in digital marketing, the use of AI in creating personalized customer experiences, and how personalization impacts customer retention. Additionally, students could investigate the challenges of implementing personalization strategies, such as managing customer data ethically and maintaining relevance across diverse customer segments.

3. Integration of Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning (ML) are transforming marketing management by enabling automation, predictive insights, and advanced customer analytics. These technologies allow marketers to better understand customer behavior, predict future trends, and optimize campaigns. Marketing management thesis topics on AI and ML might include the role of AI in improving customer segmentation, the use of ML algorithms for predictive marketing, and how AI-driven automation enhances efficiency in marketing operations. Furthermore, students could explore the ethical implications of using AI in marketing, particularly regarding transparency and consumer trust.

4. Emphasis on Social Media and Influencer Marketing

Social media and influencer marketing continue to gain traction as effective ways to reach and engage younger audiences. As more consumers turn to social media platforms for product recommendations, brands are leveraging influencer partnerships to enhance credibility and visibility. Marketing management thesis topics in this area could explore the impact of influencer marketing on brand perception, the effectiveness of micro-influencers vs. macro-influencers, and how brands can measure the ROI of influencer campaigns. Additionally, students might investigate how brands can navigate challenges related to influencer authenticity and the rise of paid partnerships in social media marketing.

Future Directions in Marketing Management

The future of marketing management is poised to be shaped by technological advancements, changing consumer values, and new market dynamics. As the industry adapts to these shifts, marketing managers will need to embrace innovative strategies and practices to remain competitive. By focusing on future directions, students can select marketing management thesis topics that explore the potential developments and long-term impacts of these trends.

1. Blockchain for Transparency and Trust in Marketing

Blockchain technology, best known for its role in cryptocurrencies, has potential applications in marketing, particularly in enhancing transparency and trust. By providing a secure, decentralized way to track transactions and verify information, blockchain can help combat issues like ad fraud, data privacy concerns, and unethical marketing practices. Marketing management thesis topics related to blockchain could examine its potential to increase transparency in digital advertising, the role of blockchain in supply chain visibility for ethical brands, and how blockchain-based loyalty programs might reshape customer engagement. Exploring these topics could reveal how blockchain could revolutionize transparency in marketing, fostering greater consumer trust.

2. Green Marketing and Sustainability

As environmental awareness grows, consumers are increasingly favoring brands that demonstrate a commitment to sustainability. Green marketing, or promoting products based on their environmental benefits, is becoming an essential component of marketing management. Marketing management thesis topics on green marketing could explore the impact of sustainability claims on consumer behavior, the challenges of avoiding greenwashing, and how companies can authentically incorporate environmental responsibility into their brand messaging. Additionally, students could investigate the future of eco-labels, sustainable packaging, and circular economy practices within green marketing strategies.

3. Immersive Marketing with AR/VR Technology

Augmented reality (AR) and virtual reality (VR) are opening up new possibilities for immersive marketing experiences, allowing consumers to interact with brands in innovative ways. These technologies offer experiential opportunities that can significantly enhance customer engagement and product visualization. Marketing management thesis topics on immersive marketing could include the impact of AR/VR on customer satisfaction, the effectiveness of virtual try-on tools in online shopping, and the future of AR in physical retail environments. Exploring these topics can provide insights into how immersive technologies might shape the future of consumer-brand interactions.

4. Evolution of Customer-Centric Marketing

As competition intensifies, a customer-centric approach to marketing is more important than ever. Future marketing management strategies will likely focus on understanding and fulfilling customer needs at every stage of the buyer journey. Marketing management thesis topics on customer-centric marketing could investigate how companies can use CRM systems to personalize customer interactions, the role of customer feedback in shaping product development, and how brands can use data to anticipate and meet future consumer expectations. By examining these areas, students can contribute valuable insights into how companies can achieve long-term loyalty through customer-focused strategies.

5. Role of Cultural Sensitivity in Global Marketing

Globalization has enabled brands to reach consumers across borders, but cultural differences can pose significant challenges. The need for cultural sensitivity in global marketing will continue to grow as companies expand into diverse markets. Marketing management thesis topics on cultural sensitivity could explore the role of localization in global branding, how cultural differences impact consumer behavior, and strategies for adapting marketing messages to fit various cultural contexts. By studying these topics, students can shed light on best practices for creating culturally resonant marketing strategies that respect and celebrate diversity.

Marketing management is a complex and ever-evolving field, influenced by technological advancements, shifting consumer preferences, and ethical considerations. Selecting marketing management thesis topics that explore current issues, recent trends, and future directions can provide students with valuable insights into this dynamic industry. From examining data-driven personalization and social media strategies to investigating the potential of blockchain and AI, these topics allow students to address relevant industry challenges and offer practical solutions.

With so many exciting developments on the horizon, marketing management thesis topics present an excellent opportunity for students to contribute meaningful research that shapes the future of marketing. By understanding the current landscape and anticipating future trends, students can develop theses that are both academically enriching and professionally relevant, paving the way for successful careers in marketing management.

iResearchNet Thesis Writing Services

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Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics.

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another.

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources.

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

Engaging Gen Z through social media marketing.
Challenges and opportunities in influencer marketing.
Ethical boundaries in digital advertising.
Rise of voice search: Impact on SEO.
Sustainable marketing: Beyond a trend?
Navigating cultural differences in international marketing.
AI and personalization in digital marketing.
Consumer behavior in online vs. offline shopping.
Impact of viral marketing on brand awareness.
Neuromarketing: Exploring the consumer's mind.
The role of AR and VR in enhancing consumer experience.
Branding in the age of social movements.
Efficacy of content marketing in B2B sectors.
Emotional marketing: Manipulation or genuine connection?
Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

Measuring the impact of customer reviews on sales.
Gamification as a marketing strategy: Pros and cons.
How color psychology influences branding?
Experiential marketing: A new customer engagement strategy.
How does social responsibility improve brand image?
Celebrity endorsements: Effective or outdated?
Ethical implications of neuromarketing.
Green marketing: Just a trend or a sustainable strategy?
Impact of humorous advertising on brand recall.
Local SEO strategies for small businesses.
How storytelling boosts content marketing success?
Role of AI in predicting consumer behavior.
Effects of scarcity tactics in e-commerce.
Mobile marketing trends shaping the future.
Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

Using virtual reality for product demonstrations.
Impact of emotional appeals in advertising.
How does nostalgia influence consumer choices?
Role of chatbots in improving customer service.
Leveraging user-generated content for brand promotion.
Social media's role in crisis management.
Role of big data in personalized advertising.
Is there a backlash against intrusive online ads?
Psychology behind successful loyalty programs.
Impact of culture on global advertising strategies.
Influencers vs. celebrity endorsements: Which is more effective?
Ethical implications of predictive analytics in targeting consumers.
Effectiveness of cause marketing in boosting sales.
Role of augmented reality in enhancing shopping experiences.
Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

Influence of virtual reality on consumer experiences.
Power of storytelling in brand building.
How does sustainability shape consumer choices?
Impact of memes on online brand promotion.
Role of blockchain in ensuring ad transparency.
Emotional intelligence in customer service: Is it crucial?
Does user-generated content boost trust in brands?
Social media's impact on body image: A concern for advertisers?
Role of data analytics in shaping promotional strategies.
Ethics in advertising: How far can shock tactics go?
Evolving consumer expectations in the era of personalization .
What drives the success of viral ads?
How does color influence brand recognition ?
Impact of artificial intelligence on consumer data collection.
Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

Role of voice assistants in shaping buyer behavior.
Exploring the ethics of using AI in advertising.
Omnichannel retailing: A shift in consumer shopping experience?
Role of podcasts in influencing consumer behavior.
How does virtual reality reshape shopping experiences?
Personalization vs. privacy: A growing concern in digital advertising?
Use of drone technology for product delivery.
Impact of artificial intelligence on customer segmentation.
Role of WhatsApp chatbots in e-commerce: Do they enhance customer satisfaction?
How does mobile payment influence consumer buying behavior?
Influencer marketing in the age of fake followers.
The rise of shoppable posts in social media.
Exploring the potential of augmented reality in product visualization.
How do data breaches affect brand trust?
Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about.

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

Has the rise of ad-blockers signified failure in digital advertising?
Deceptive marketing tactics: Where is the line drawn?
Does native advertising compromise journalistic integrity?
Ethical dilemmas of data mining in personalized marketing.
Use of sexual imagery in advertising: Effective or exploitative?
Neuromarketing: Intriguing science or manipulative strategy?
Are shock tactics in advertising crossing the line?
Role of consumerism in environmental degradation.
Negative impacts of beauty standards perpetuated by ads.
Is manipulation an inherent part of marketing?
Stereotypes in advertising : Harmless categorizing or dangerous bias?
Social media marketing to children: Ethical or exploitative?
Are privacy concerns leading to a decline in personalized advertising?
Does influencer marketing promote unrealistic lifestyle expectations?
Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

Subliminal advertising : Myth or reality?
Impact of music in retail environments on consumer behavior.
The role of humor in successful ad campaigns.
Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
Push vs. pull marketing strategies : Which works better?
Marketing campaigns that changed public opinion.
Celebrity scandals: A death knell for brand image?
Influence of packaging design on purchase decisions.
The role of color psychology in food marketing.
Impact of customer relationship management (CRM) on customer loyalty.
Are loyalty programs effective in retaining customers?
The role of social proof in online sales.
How cultural factors influence buying decisions.
Word-of-mouth marketing in the digital age.
The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

How globalization shapes brand strategies.
Is corporate social responsibility just a trend or a necessity?
The influence of economic downturns on consumer behavior.
Emotional connections: Are they key in fostering customer loyalty?
Understanding the ' Halo Effect ' in brand perceptions.
Lessons learned from cross-cultural promotional blunders.
Exploring the psychology behind pricing strategies.
The role of neurolinguistic programming in persuasive messaging.
How sensory experiences enhance customer interactions.
Nudging consumer behavior: Is it ethical?
The impact of data analytics on strategic decision-making.
Unraveling the gender stereotypes present in commercials.
Assessing the effectiveness of ambush promotional strategies.
How does ethical branding improve a company's image?
Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

Role of artificial intelligence in customer segmentation.
Does video content really boost online engagement?
Potential of augmented reality for product visualization .
Understanding consumer trust in online reviews.
Effectiveness of mobile apps in customer retention.
Future of email promotion in social media era.
Role of SEO in driving organic traffic.
Impact of page loading speed on bounce rates.
Online sales: Does free shipping enhance conversion rates?
Influencer collaboration vs paid advertising : What offers better ROI?
Impact of personalization on e-commerce conversion rates.
Importance of responsive design in user experience.
Is social proof essential for online sales conversion?
Podcasts as a promotional tool: How effective are they?
Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Global brand strategies with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

Impact of poor internal communication on marketing strategy.
Aligning brand identity with customer perceptions.
Challenges in establishing a global brand strategy .
Role of competitive intelligence in shaping business strategy.
Impact of poor customer service on brand loyalty.
Mergers and acquisitions.
Role of organizational culture in strategy implementation.
Navigating the risks of product diversification.
Coping with increased price competition in saturated markets .
Impact of supply chain disruptions on product availability.
Overcoming barriers in implementing green business practices.
Strategies for maintaining brand relevance in fast-paced markets.
How does a changing regulatory environment impact strategy formulation?
Importance of innovation in maintaining a competitive edge.
Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

The rise of TikTok: Understanding its business appeal.
How does Instagram's 'Shop Now' feature affect consumer behavior?
The role of LinkedIn in B2B lead generation.
Assessing the influence of Twitter's character limit on message effectiveness.
Exploring Facebook's 'Reactions' and their impact on brand engagement.
Potential of Pinterest for visual brand storytelling.
Snapchat's 'Story' feature: A boon for experiential branding?
The impact of YouTube influencers on purchase decisions.
Understanding the role of social listening in reputation management.
Virality on social platforms: A calculated strategy or pure luck?
Live streams as a tool for real-time audience engagement.
The ethics of social media data mining.
User-generated content: An untapped branding tool?
Role of social platforms in crisis communication.
Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

Evaluating the impact of blog posts on SEO.
Long-form vs short-form content: What's more engaging?
Infographics: A tool for simplifying complex information.
Podcasts: A rising star in information dissemination?
Understanding the role of eBooks in lead generation.
Is interactive content the future of customer engagement?
Webinars: Are they still relevant in the age of short videos?
White papers: Their influence on decision-making in B2B.
How does user-generated content shape brand perception?
The rise and role of meme culture in content strategy.
Storytelling in branding: Fad or fundamental?
Exploring the trend of episodic content in audience retention.
Role of content curation in demonstrating industry thought leadership.
Using case studies as social proof in conversion strategy.
The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

Environmental concerns and their role in purchase decisions.
Family influence on children's brand preferences.
Celebrity endorsements and their impact on consumer trust.
Psychological triggers and implications of impulse buying.
Loyalty programs and their influence on repeat purchases .
Brand image and its effect on product evaluation.
Role nostalgia plays in purchase decisions.
Psychology behind buying 'limited edition' items.
Color and its impact on consumer perceptions and behaviors.
Music's influence on shopper mood and behavior in stores.
'Made locally' label's effect on consumer choice.
Fear of missing out (FOMO) in online buying.
Customer reviews and their impact on online shopping behavior.
Social media's influence on body image and related product choices.
Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

Impact of digital transformation on business sales.
LinkedIn's role in lead generation for businesses.
Efficacy of email marketing in business transactions.
Chatbots: Enhancing customer service in business marketing?
Necessity of personalization in business marketing.
Influence of webinars in generating leads for businesses.
Understanding influencer marketing in a business context.
Ethical issues in data collection for business marketing.
A deep-dive into account-based marketing strategies .
Role of predictive analytics in business marketing.
Marketing strategies designed for small businesses.
Overcoming challenges in business branding.
Efficacy of content marketing in a business context.
Implications of GDPR on business marketing.
Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

Cultural nuances and their impact on advertising strategies.
Cross-border e-commerce: Growth and challenges.
Exploring the role of localization in global branding.
Understanding tariff wars and their impact on marketing strategies.
Influence of political climate on international marketing decisions.
International public relations: A comparative study.
Social media and its role in global product launches.
A study of emerging markets and their attractiveness for marketers.
International consumer behavior: Similarities and differences.
Localization vs. standardization in global marketing.
Case study: Successful global rebranding campaigns.
Impact of Brexit on European marketing strategies.
Green marketing practices across the globe.
International market segmentation and targeting strategies.
International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

Marketing luxury apartments: Challenges and solutions.
Selling residential properties in a buyer's market.
How social media influences property buying decisions.
Effectively marketing rental properties in competitive markets.
Marketing strategies for eco-friendly homes.
Role staging plays in promoting properties.
Drones: The new trend in real estate showcasing.
Advertising strategies in rapidly urbanizing areas.
Promoting properties through influencer partnerships.
Customer reviews' impact on online property listings.
Neighborhood branding's influence on real estate sales.
Online vs offline property promotion: A comparative study.
Comparing marketing strategies: Luxury versus budget properties.
Marketing properties during economic downturns.
Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

Impact on sales: Direct vs indirect distribution methods.
Influencing factors in selecting distribution channels.
E-commerce's revolutionizing role in product distribution.
Case study: Successful distribution strategies in retail.
Drones and future delivery systems: A feasibility study.
Role big data plays in optimizing distribution channels.
How sustainable practices influence distribution strategies.
Importance customer convenience plays in distribution planning.
Overcoming distribution challenges in rural areas.
Examining the relationship: Distribution strategies and market share.
AI's role in streamlining distribution processes.
Omnichannel distribution: A necessity or a luxury?
Importance distribution planning plays in new product launches.
Distribution's role in creating a competitive advantage.
Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

Influence of colors on consumer decision making.
How product placement impacts buying behavior.
Emotional triggers in advertising: An analysis.
Consumer responses to sensory branding .
Impacting purchase decisions with visual illusions.
Role of auditory cues in product preference.
Influence of olfactory cues on consumer behavior.
Celebrity endorsements and neural responses.
Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
Effects of negative emotion on impulse buying .
Role neurolinguistics plays in shaping consumer opinions.
Neuromarketing strategies for personalized advertising.
Video vs. image ads: A comparative neuromarketing study.
Assessing effectiveness of humor in ads: A neuroscientific approach.
How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

Measuring return on investment in influencer marketing.
How micro-influencers impact small business growth.
Authenticity versus promotion: Striking a balance.
Ethics in influencer marketing: A critical review.
Power social media influencers hold over consumer behavior.
Video blogging and brand visibility.
Effect of influencer-led contests on audience engagement.
Does influencer reputation affect brand perception?
Celebrity versus non-celebrity influencers: Who wins?
Impact of influencer gender on audience engagement.
Fashion influencers and their role in brand awareness.
Fitness influencers: Inspiring or creating pressure?
Role influencers play in promoting sustainable products.
Influencers and crisis management: A case study approach.
Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

Honesty in advertising: A lost art?
Exploring fairness in competitive marketing practices.
Corporate social responsibility: Marketing strategy or ethical obligation?
Greenwashing: Misleading environmental claims in advertising.
Privacy and data collection: An ethical debate.
Ethical implications in children's advertising.
Body positivity and marketing: Strides and stumbles.
Cultural sensitivity in international marketing campaigns .
Animal rights and marketing: Exploring ethical considerations.
Influence of ethical claims on consumer perception.
False advertising: Consequences and solutions.
Ethical dimensions in influencer partnerships.
Human rights issues in marketing.
Health claims in food advertising: Fact or fiction?
Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

Role of social media in IMC strategy.
IMC impact on customer loyalty.
Public relations in an IMC context.
Online-offline IMC strategies: A comparative study.
Influencer endorsements in IMC: Effectiveness assessment.
IMC in non-profit organizations: An exploratory study.
Impact of IMC on brand equity.
Event sponsorship in IMC plans.
IMC strategy for launching new products.
Role of IMC in crisis management.
Digital transformation and its influence on IMC.
IMC in enhancing customer relationships.
AI and IMC: A synergy exploration.
IMC for sustainable product marketing.
Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

Social media data: A gold mine for marketers?
Predictive analytics in customer retention strategies.
Quantifying influencer marketing: Metrics that matter.
Role of big data in personalized branding.
Real-time analytics in optimizing marketing campaigns.
Analytics in content marketing: Determining success.
AI-powered marketing analytics: Boon or bane?
Sentiment analysis in brand perception.
Location-based analytics in mobile branding.
Web analytics: Decoding customer online behavior.
Customer segmentation through data analytics.
ROI calculation in digital marketing.
Analyzing customer journey with cross-channel analytics.
Leveraging analytics for email marketing.
Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

Social media's role in popularizing sport events.
Fan engagement in a digital age.
Impact of athlete endorsements on brand perception.
Sustainability initiatives in the sports world.
Leveraging virtual reality for improved fan experiences.
Esports' influence on traditional sports promotion.
Strategy shifts for supporting women's sports leagues.
Analyzing the dynamics of sports sponsorship deals.
Successful merchandising tactics for sports teams.
Team performance and its influence on merchandise sales.
Sports events as a tool for promoting tourism.
Accessibility in sports venues: Implications for fan inclusion.
Personal branding strategies for athletes.
Controversy's role in athlete endorsements.
Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:

Humanizing artificial intelligence in customer relations.
Role of silent films in modern advertising.
Using quantum computing to optimize marketing efforts.
Neural networks in predicting consumer behavior.
Astral marketing: Leveraging astrology in branding.
Biophilic elements in retail space design.
Gamification in non-gaming brand experiences.
Marketing possibilities in metaverse.
Cybersecurity's influence on digital consumer trust.
Marketing potential of brain-computer interfaces.
Implementing circular economy principles in product promotion.
Micro-moments: Capitalizing on instant decision making.
Haptic technology's potential in experiential marketing.
Role of digital twins in customer profiling.
Impact of space tourism on brand partnerships.

Marketing Thesis Topics

Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:

Emotional algorithms: Predicting consumer behavior through AI.
Phygital retail : Blending physical and digital shopping experiences.
Impact of blockchain technology on consumer trust in digital marketing.
Sensory branding in virtual reality environments.
Leveraging neuromorphic engineering for personalized marketing.
Ethical implications of using deepfake technology in advertising.
Quantum computing's potential impact on big data analytics.
The role of immersive technology in shaping luxury brand experiences.
Micro-personalization: Exploring marketing's hyper-customized future.
Bio-adaptive marketing: The next frontier in personalization?
Implications of facial recognition technology on privacy and marketing ethics.
Exploring the marketing potential of Internet of Behaviors (IoB) .
Edge computing's influence on real-time marketing strategies.
Use of augmented intelligence in predicting consumer life cycle.
Leveraging satellite technology for geolocation-based marketing.

Bottom Line on Marketing Topics for Research Papers

The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.

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99 Marketing Management Dissertation Topics | Research Ideas

By Adam in Marketing , Marketing Management

Are you a student looking for engaging and thought-provoking dissertation topics in the field of marketing management? That’s your stop! We understand the significance of selecting a compelling research topic that aligns with your academic level and interests. Whether you are pursuing an undergraduate, master’s, or doctoral degree, our comprehensive list of topics will inspire […]

marketing management dissertation topics

Here are some examples of frequently asked questions (FAQs) we have accumulated from different websites and forums that Marketing Management dissertation topics students often ask while researching the research questions in Marketing. Whether you’re in the early stages of brainstorming unique ideas or you’re close to finalizing your interesting Marketing Management dissertation proposal, this resource will assist you in identifying key themes and questions to consider.

Are there any potential master thesis topics focusing on Marketing Management in the UK?
What are the best research proposal ideas for a PhD in Marketing Management?
Can you provide potential dissertation topics on Marketing Management for my MBA thesis in 2024?
How can I ensure my Marketing Management dissertation topic is researchable and trending?

Introduction:

Marketing management is a dynamic field that offers a wide range of project topics, from exploring emerging marketing trends to examining the impact of digital technologies on consumer behavior. Changes in the past few decades have begun to transform the discipline of marketing management, and new marketing management thesis topics test students’ aptitudes for keeping pace with good, unique, and relevant techniques in addition to having a firm grasp on conventional marketing management techniques.

In this blog, we present a diverse selection of research paper topics that cover various aspects of marketing management, allowing you to delve into areas such as consumer psychology, branding strategies, market segmentation, and more. Let’s dive into our list of captivating research proposal ideas and embark on an exciting journey of knowledge creation and exploration in the realm of marketing management. The following is a list of examples of research topics in marketing management to help you get started on your journey to writing an exciting paper.

Overall, this resource aims to help students find interesting and good dissertation topics that are researchable and trending in the field of marketing.

Download marketing-management Dissertation Example Pdf

List of marketing management dissertation topics, consumer behavior in marketing dissertation ideas.

Reviewing the effects of pricing strategies on consumer behavior and purchase decisions.
Examining the role of brand identity and brand personality in shaping consumer preferences.
The effectiveness of emotional marketing appeals in shaping consumer behavior.
Evaluating the impact of online reviews on consumer decision-making.
Investigating the impact of gamification on customer engagement and loyalty: a field experiment.
Comparing the influence of product quality and brand reputation on consumer purchase decisions in the automotive industry.
The impact of nostalgia marketing in building emotional connections with consumers.
Analyzing the effects of game marketing on consumer behavior and purchase intention.
The role of user-generated content in building brand authenticity and consumer trust.
The influence of price perception on consumer buying behavior.
Understanding the impact of digital privacy on consumer behavior.
Investigating how social proof affects consumer decision-making.

Digital Marketing Strategies Research Proposal Titles

Exploring the digital marketing tactics of Amazon: a case study on driving e-commerce success.
The effectiveness of mobile apps in enhancing customer engagement and loyalty.
Understanding the role of artificial intelligence (AI) in enhancing marketing campaigns and customer experience.
Analyzing the effectiveness of traditional marketing channels versus digital marketing channels: a comparative study.
Investigating the influence of green marketing strategies on consumer purchase intentions.
Assessing the effectiveness of virtual events and webinars as marketing tools during and after the covid-19 pandemic.
Exploring the impact of chatbots on customer service in digital marketing.
Examining the role of video marketing in engaging customers.

Social Media Marketing Trends Thesis Research Questions

Analyzing the social media marketing strategy of Starbucks: a case study on building customer engagement.
Investigating the impact of social media marketing on brand perception and consumer engagement.
Examining the impact of user-generated content on social media platforms on brand perception: a quantitative study.
Analyzing the impact of social media influencer marketing on brand awareness and purchase intentions.
The role of social media influencers in promoting brands and products in the post-covid era.
Reviewing the role of social media in shaping consumer behavior: a comprehensive analysis.
Exploring the effects of social media advertising on youth engagement.
Examining the effectiveness of hashtag campaigns on brand recognition.

Branding and Brand Management Research Proposal Topics

Understanding the role of corporate social responsibility (CSR) in consumer perception and brand equity.
Analyzing the brand positioning and marketing mix of tesla motors: a case study approach.
Brand management through the alliance with key partners in information securities- an analysis of the UK market.
Examining the branding strategies of apple inc.: a case study of building brand loyalty.
The impact of Coca-Cola’s marketing strategies on consumer perception: a case study analysis.
Comparing the impact of celebrity endorsements versus influencer marketing on brand attitudes and purchase intentions.
Evaluating the effectiveness of brand storytelling in building emotional connections with consumers.
Analyzing the role of visual branding in customer retention.

Influencer Marketing and Its Impact Research Paper Ideas

The role of influencer marketing in the fashion industry: a case study of fashion nova.
The impact of influencer marketing on consumer purchase behavior: a comparative analysis of different industries.
Investigating the role of gamification in enhancing customer engagement and loyalty.
Comparing the influence of emotional versus rational advertising appeals on consumer attitudes and purchase intentions.
Examining the long-term effects of influencer marketing on brand loyalty.

Marketing Analytics and Big Data Dissertation Research Questions

The use of big data analytics in marketing: a review of applications and challenges.
Analyzing the effectiveness of personalization strategies in digital marketing.
Understanding the impact of supply chain disruptions on marketing management and customer experience.
Evaluating the role of predictive analytics in improving marketing strategies.
Assessing the impact of customer data platforms on marketing performance.

Content Marketing Approaches Dissertation Titles

Reviewing the effectiveness of content marketing in building brand awareness and customer engagement.
Analyzing the effectiveness of content marketing strategies in generating brand awareness and customer engagement.
The effectiveness of cross-cultural marketing strategies in global markets.
Evaluating the impact of storytelling in content marketing on consumer engagement.
Exploring the role of user-generated content in enhancing brand loyalty.

Search Engine Optimization in Marketing Research Paper Topics

How do sales support the marketing function of sophisticated information security systems in the UK’s banking industry- primary research.
Understanding the impact of consumer psychology on pricing strategies.
Assessing the effectiveness of local SEO strategies for small businesses.
Investigating the role of keyword optimization in driving website traffic.

Email Marketing Effectiveness Project Research Questions

The effect of personalized email marketing on customer engagement: an empirical analysis.
Assessing the role of email segmentation in improving campaign outcomes.
Investigating the impact of subject lines on email open rates.

Mobile Marketing Tactics Dissertation Examples

The effectiveness of location-based marketing strategies in targeting local customers.
Evaluating mobile payment systems and their influence on consumer behavior.
Analyzing the role of mobile apps in enhancing brand engagement.

E-commerce Marketing Strategies Research Proposal Examples

The shift from traditional retail to e-commerce: analyzing the long-term implications for marketing management.
Assessing the customer experience and satisfaction of online shopping platforms: a comparative study of Amazon and Alibaba.
Investigating the effects of customer reviews on e-commerce sales performance.

International Marketing and Globalization Dissertation Topics

A case study of McDonald’s localization strategies: adapting to different cultural markets.
How have challenges in the travel and tourism of politically unstable countries defined marketing?
Examining the role of cultural adaptation in international marketing strategies.

Market Segmentation and Targeting Hot Topics

Investigating the factors influencing brand switching behavior among millennials: a cross-sectional survey.
A comparative analysis of consumer perceptions and preferences for local versus global brands.
Analyzing the effectiveness of demographic targeting in marketing campaigns.

Product Marketing and Development Thesis Titles

Examining the resilience and adaptation of small businesses in implementing marketing strategies during the covid-19 crisis.
Product innovation in consumer goods sectors of multinationals and impact on coopetition- review of the literature.
Assessing the impact of product design on consumer preferences.

Sustainability and Green Marketing Research Proposal Ideas

A review of consumer perception and attitude towards green marketing practices.
A systematic literature review of green marketing across Europe.
Going green- tracing marketing and supply chains through sustainable channels in the UK.
Investigating the impact of eco-labeling on consumer buying decisions.

Retail Marketing Trends Dissertation Help

Examining the relationship between customer satisfaction and brand loyalty: an empirical study in the retail industry.
Investigating the influence of in-store promotions on customer purchasing behavior.

Customer Relationship Management in Marketing Project Ideas

A review of customer relationship management (CRM) strategies: key success factors and implementation challenges.
Analyzing the role of customer relationship management (CRM) in building resilient customer loyalty post-covid.
Investigating the impact of CRM systems on business performance.

Advertising and Promotional Strategies Research Paper Titles

The role of emotional appeals in advertising: a critical review of research literature.
Investigating the effects of product placement in movies and tv shows on consumer behavior.
Examining the effectiveness of seasonal advertising campaigns on sales.

Pricing Strategies in Marketing Dissertation Titles

The influence of price discounts on consumer purchase behavior: an empirical study in the e-commerce sector.
Evaluating the effectiveness of dynamic pricing strategies in online retail.

Sales and Marketing Integration Research Proposal Research Questions

Marketing management of the private education sector across the UK.

Public Relations in Marketing Research Paper Examples

The evolution of customer engagement strategies in the hospitality industry post-covid.
The impact of digital marketing on traditional advertising: a literature review.
Investigating the role of public relations in crisis management for brands.

Event Marketing and Sponsorship Project Examples

The success factors of red bull’s experiential marketing: a case study analysis.

Experiential Marketing Dissertation Ideas

The impact of experiential marketing on consumer engagement and brand affinity.
Investigating the effectiveness of pop-up events in enhancing brand awareness.

B2B Marketing Research Paper Research Questions

B2b marketing- analysis of the comparative realities from the UK.
Investigating the impact of digital transformation on B2B marketing strategies.
Examining the role of relationship marketing in the B2B sector.

Service Marketing Approaches Project Topics

The role of customer trust in online shopping: an empirical analysis of e-commerce platforms.
Assessing the effectiveness of service quality on customer satisfaction in the hospitality industry.
Exploring the impact of personalized services on customer loyalty in the banking sector.

Conclusion:

Students pursuing marketing management often enroll in undergraduate degrees like a Bachelor of Business Administration (BBA) or Bachelor of Science (BS) in Marketing, while master’s students may pursue an MBA or MS in Marketing. Doctoral candidates typically aim for a PhD in Marketing. Selecting the right dissertation topic is vital for a successful research journey, aligning your interests with current trends such as consumer behavior, branding, and digital technologies. By choosing a topic you’re passionate about, you can contribute valuable insights to the academic field and enhance your expertise in this dynamic area.

There you go. Use the list for marketing management dissertation topics well and let us know if you have any comments or suggestions for our topics-related blog posts for the future or looking to get help with dissertation writing , send us an email at [email protected] .

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Analysis and determination of consumer buying behavior for Coca-Cola
A study on famous well-marketed brands that got away with selling substandard quality products
A study showing the impact of advertising on consumer behavior
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
Critical research on how AI will help make better marketing decisions
A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

A decline in organic reach on social media platforms
Difficulty in building a well-recognized brand name
Getting readers to see content
Understanding marketing results
Marketing budgets included by BREXIT
Optimizing business for voice search
Bridging the technology gap
Ensuring compliance with GDPR
Overdependence of potential customers on amazon
The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
The effect of social media on buying choices
Online purchasing: a study of the product characteristics buyers look for
An exploration of the differences in marketing strategies across cultures
Manipulation tactics: how brands can get more customers
A study of how customer loyalty is affected by brand image
Analyzing how TV advertising affects the top of mind awareness
Do people appreciate being click baited into sponsored posts?
A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

10 insightful differences between paid search and organic search
Tips for promoting content on Pinterest
SEO tactics to avoid like the plague
How to increase your followers on social media
Best tips to help you grow your paid social ROAS
Why should you follow your competitors on social media?
Dos and don’ts of social media marketing
How to create content your audience will be eager to share

Marketing Essay Topics

What is the most effective form of marketing?
Internet marketing trends to expect in the future
What important brand attributes lead to an increase in customer loyalty?
A look into marketing approaches that broke through strong market monopoly
The impact of social media on consumer buying behavior
Comparison of advertising versus building brand equity
Rebuilding trust in influencer marketing
How to generate leads effectively

Content Marketing Topics

10 biggest graphic design mistakes companies make in their marketing pieces
How to create captivating e-newsletters that people will pay attention to
Repurposing marketing content for small businesses
Working more micro-content into marketing efforts
Multi-step versus one-step content marketing campaigns
The five Cs when creating content marketing copy
Creating compelling content marketing campaigns in 10 steps
Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Inability to explain products or services delivered
Not clearly defining a company’s market segment
Lack of innovating commercial department
Lack of business visibility
Missing links between sales and marketing departments
Lack of marketing plan
Lack of personal branding, brand image, and professional reputation
Thinking the company or business can survive without marketing

Marketing Blog Topics

Facebook advertising: pros and cons
10 benefits of inbound marketing
The most frustrating problems faced in inbound marketing
How to generate subscribers for your blog faster than ever!
10 benefits of content marketing lead magnets
Five video content marketing myths you must discard
30 social media campaign ideas from big brands

Controversial Marketing Topics

Does google give preferential treatment to big brands?
Does social media affect SEO ranking?
Are grey SEO techniques safe?
Are YouTube videos more engaging than TV ads?
Are building e-mail lists still one of the best ways to sell?
Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
Emerging opportunities in sports marketing and how to capitalize on them
How to effectively capitalize on the wearables market
Should more women and children get into sports?
Should seniors be allowed to participate in some games?

Marketing Presentation Topics

Mastering in-house SEO
The path to gaining and building customers trust
Brand awareness versus ROI
Effectively personalizing customer communications
The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

The effect of globalization on consumer behavior
How do international brands compare to local brands?
Do international brands always have advantages over a local brand?
Creating brand awareness by utilizing global event marketing
How to market products on an international level

Marketing Plan Topics

The importance of a marketing plan to the success of a business or product launch
Building a tactical marketing plan
How is a marketing strategy different from a marketing plan?
Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

Targeted Ads based on browser history
Immersion marketing through virtual reality
The exploitation of impulsive buying
Click baiting into sponsored posts

Affiliate Marketing Topics

How to find profitable niches in affiliate marketing
How to get readers interested in what you market
How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
Are switching costs effective barriers to customer retention in the airline industry?
How can Amazon.com charge a premium price by using its diverse set of services and products?
What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
To what extent does Café Nero’s app foster customer loyalty?
How and why can relationship marketing be used to attract new customers through social media?
How does product quality affect customer loyalty among high and low contact products?
Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
How do retailers cope with polygamous behaviour among consumers?
How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
How can companies adopt social media for successful development of relationship marketing with customers?
What are the challenges for small companies when adopting social media for increasing customer loyalty?
Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
Exploring the efficacy of customer service chatbots – helpful or frustrating?
Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
How does the relative importance of tangible and intangible brand values vary across product types?
Using digital methods to increase brand salience – a case study approach.
Do leading brands need to have the products which attract a large number of customer segments?
How is brand image affected by product availability for SME?
Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
How can innovations sustain brands through the use of social media marketing?
Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
Using social media marketing to attract customers to brands of small companies.
How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

What motivates consumers to purchase products from Amazon?
What are the uses and gratifications associated with consumer online reviewing?
How does marketing intelligence and planning affect sports marketing?
How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
What are customers’ perceptions towards green marketing?
What are customers’ attitudes towards digital marketing activities of Burberry?
What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
What are the effects of negative word-of-mouth communications on organisational performance?
How does gender effect information processing among consumers of luxury goods?
What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
How does gender effect selective distortion among luxury goods buyers?
What role does learning play among functional online advertisements?
Does the importance of beliefs and attitudes vary across low and high involvement products?
How does gender influence online purchase behaviour of luxury goods?
How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

How can firms customise their products? The case of Apple.
What are the effects of a successful digital marketing campaign on Dior’s brand performance?
What are the benefits and challenges of using social media to market luxury goods?
How does using web analytics for digital marketing enhance brand performance?
What is the impact of digital marketing innovation on Apple’s performance?
What are the benefits and challenges faced by Burberry in using digital marketing?
How can firms personalise their products? The case of Nike.
An assessment of the value of assortment to customers: The case of Dell Computers.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender affect online consumption behaviour?
How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
How can brand image be conveyed in a mobile marketing environment?
Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push and pull mobile marketing strategies?
How can mobile marketing be used as a viral marketing tool?
How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
How can marketing managers drive consumer acceptance of mobile marketing?
What impact does brand personality have on purchase intentions in the context of mobile marketing?
What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

How do price adjustment strategies vary in online and offline environments? The case of music sales.
Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
The impact of product information availability and persuasive advertising on consumer behaviour.
Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
Advantages and disadvantages of online advertising in international marketing.
Can point-of-purchase promotions be as effective in an online environment as they are offline?
How important is location to customer choice in the UK’s airline industry?
How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
How important is the Marketing mix for non-profit organisations?
The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

What uses and gratifications are provided by beauty brands’ social media content?
A content analysis of Food brands Instagram posts.
An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
Does traditional customer loyalty apply to consumer behaviour in social media networks?
How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
Can firms measure the ROI of their social media marketing?
An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
Usage, barriers and measurement of social media marketing: Implications for marketing managers.
The impact of social media marketing on brand loyalty.
How do firms use social media marketing to encourage customers’ purchase behaviours?
How do vegan brands use social listening to enhance their marketing strategy?
Instagram, influencer marking and trust – a critical investigation.
Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
Exploring Patagonia’s marketing strategy – Green or Greenwashing?
The impact of FairTrade labels on consumers’ purchase behaviours?
Vegan vs cruelty-free: the politics of labelling and why it matters.
What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
How have spam laws improved marketing ethics online?
What factors distinguish a consumer’s choice of most and least socially responsible firms?
How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
The role of trust in building company reputation and brand equity through CSR initiatives.
Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

Detailed market research
Develop product and service branding strategies
Develop strategies for targeting customers
Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

Customer relationship management (CRM)
Product lifecycle management (PLM)
Supply chain management (SCM)
Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

It increases sales and profits.
It improves customer satisfaction.
It reduces costs
It helps you to identify the problems in your business.
It improves the quality of products and services.
It builds a competitive advantage.
It makes processes more efficient.
It increases customer satisfaction.
It improves sales
It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

Using financial products in the UK retail banking sector
A study of how service quality and customer satisfaction affect brand equity
A study of the antecedents and consequences of a firm’s reputation
Impact of social media marketing on consumer behaviour
The role of internet advertising as a marketing tool
A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
The influence of reference groups on purchasing patterns among British consumers
Factors that influence product packaging decisions
An investigation into how organizational culture influences employee behaviour
A preliminary study examined how sales assist the marketing role of security solutions.
A thorough analysis of the literature on the term “Coopetition.”
The function of marketing management in maintaining efficient supply chains
Review of the literature on product innovation in multinational companies
The psychology of consumers, how to evaluate it, and how it relates to digital marketing
Several of the most prevalent errors are made today in email marketing.
Correlation between marketing problem-solving techniques and marketing management support systems.
A comparison of marketing management practices in industrialized and developing countries.
A comprehensive review of the connection between management sciences and marketing management.
Exploring the potential link between corporate financial success and corporate social responsibility
A comparison of the regional strategic management of fashion apparel brands.
Analysis of market segmentation’s effect on hotel industry customer loyalty.
The analysis of the influence of social media on customer relationship management in the hotel industry.
The analysis of supply chain management on operational efficiency in the hotel industry.
The relationship between customer satisfaction, market share, and profitability
An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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For dissertation topics in marketing management:

Study recent marketing challenges.
Explore consumer behavior trends.
Analyze digital marketing innovations.
Investigate branding strategies.
Examine market segmentation.
Consider ethical marketing issues.

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Marketing Thesis Topics
This page provides a comprehensive list of 600 marketing thesis topics, designed to assist students in selecting a topic that aligns with their interests and academic goals.Choosing the right thesis topic is a crucial step in a student's academic journey, particularly in the dynamic field of marketing.
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Content marketing: how to generate more leads and close sales; Strategic Marketing Problems. There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to. Inability to explain products or services delivered
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25 Marketing Management Dissertation Topics
Also read Sports management dissertation topics, event management thesis ideas, operations management thesis ideas, management thesis topics, and asset management thesis topics. Marketing Management Research Areas For Dissertation. Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):
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Sports Marketing Dissertation Topics. In the modern world, sports are present in everyone's life. So naturally, sports-related advertising significantly impacts a company's brand sales and income. Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field.

Marketing Management Thesis Topics

200 Marketing Management Thesis Topics and Ideas

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Brand Management

Consumer Behavior Analysis

Strategic Marketing Planning

Marketing Analytics and Data-Driven Decision Making

Product Development and Innovation

Sales and Distribution Management

Integrated Marketing Communication

Global Marketing Strategies

Ethics and Corporate Social Responsibility in Marketing

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99 Marketing Management Dissertation Topics | Research Ideas

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Digital Marketing Strategies Research Proposal Titles

Social Media Marketing Trends Thesis Research Questions

Branding and Brand Management Research Proposal Topics

Influencer Marketing and Its Impact Research Paper Ideas

Marketing Analytics and Big Data Dissertation Research Questions

Content Marketing Approaches Dissertation Titles

Search Engine Optimization in Marketing Research Paper Topics

Email Marketing Effectiveness Project Research Questions

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