sales deck presentation template

17 Sales Deck Examples That Sell & Why (+Templates)

Learn to outsell competitors with great sales deck examples for B2B, SaaS, SMBs, and more. Learn what makes a great selling deck, and grab a template.

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Short answer

What is a sales deck?

A sales deck is a slide deck used in a sales presentation. It is a visual aid used during virtual sales meetings to demo a product or pitch a service. Effective sales decks include a description of a problem experienced by the prospect and your unique solution to that problem.

Why most sales decks don’t sell?

The sales decks we use in prospecting and during sales calls must effectively drive the sales process forward or they’ll just waste time and opportunities.

But most sales decks are bad. They fail to stand out, fail to persuade, and fail to drive action.

Why do sales deck fail?

• We make decks that look like all the rest
• We settle for superficial personalization (“hello {{name}}”)
• We list features and specs instead of telling a story
• We make it too demanding to take the next step

How some sales decks make it rain?

Making a sales deck that gets prospects to book a call or commit to evaluating your product is very hard to do. But some smart salespeople do it.

What’s their secret?

• They build de cks that stand out by looking differently than all the rest
• They build their decks around a transformational narrative (before and after your solution) with winners and losers
• They drive action by making it as simple as possible for prospects to take the next step (practically and psychologically)

What types of sale decks are used in the sales process?

Sales decks that push the sales process forward must be competitive. These are typically decks used with prospective clients as opposed to internal decks we use with our team, like a kickoff agenda or a sales playbook.

• Sales pitch deck - This is used by SDRs and AEs for sales prospecting as part of a cold email or social media (LinkedIn) DM.
• Sales one-pager - This is a short sales pitch deck used in prospecting as part of email outreach or as a post-sales-call deck with a recap of the meeting and takeaways.
• Sales demo deck - This is a presentation used as a visual aid during a sales call to demo a product or service.
• Sales proposal - This is a deck used at the late stages of the sales process to detail the proposal for a particular buyer including deliverables, costs, timelines, and sometimes terms and conditions and an e-signature box.

Real sales deck examples that moved the needle

All of the sales deck examples brought here were made for real sales teams in competitive companies. They are modern scroll-based interactive slide decks.

f you wanna win, drive more bookings, and close more deals, I suggest you learn from these examples how effective sales content is done in our day and age.

If you’re looking for specific step-by-step instructions go see our guide on how to create a sales deck .

NOTE: All the examples on my list are interactive presentations made with Storydoc.

Bringing you PPT sales deck examples would be giving you bad advice because everybody hates PowerPoint .

The “16:9 frame with bullet points” format was meant for a slide machine, not for web browsing. It’s a 40-year-old legacy technology. And it feels like it.

If you’re locked on using PowerPoint you can ditch right here . There are none on my list.

Best sales deck ever - Zuora

The Zuora sales deck considered to be the best sales deck ever became famous because of its content structured around a transformational narrative.

This deck draws a historic evolution from a product economy to a subscription economy.

The entire deck creates a contrast between past and future, what used to work doesn't work anymore, and what will replace it going forward.

Zuora's deck does a great job of defining winners who embrace their solution, and losers who fail to change and stay behind.

SaaS sales one-pager - Gong

The Gong sales one-pager does a great job at selling a relatively new and hard-to-explain service and concept, namely, “Revenue intelligence”.

What I like most about this deck (and which makes it so effective) is how direct, simple, and crisp the content is. Gong are famous for their sharp copy, but seeing it in practice in their sales deck was a humbling experience.

The deck dives straight into how Gong works, and the tool’s key benefits, then backs it up with a video testimonial and some impressive results from past clients.

And it’s done with few words, simple words, but words loaded with meaning.

B2B sales deck - Udemy

This personalized sales deck for Udemy’s business B2B division uses dynamic variables (like those used in email automation) to populate the deck with a specific prospect’s information.

Then the information can be pulled into their Storydoc directly from their CRM so they can send out any number of personalized sales decks at a time.

In terms of content, this deck took an interesting approach to the Problem-Solution framework. It switched the order, starting with the benefits first, then defining the problem, then outcomes, and the solution details last. I like it.

Enterprise sales pitch deck - cprime

cprime is a tech consulting company that serves enterprise companies. Their sales deck is an amazing example of how complex information can be delivered in easy-to-follow bite-size chunks.

They do a beautiful visual breakdown of their Agile product methodology and a sample roadmap of a consultancy project. They highlight one part of the complex process at a time and introduce it with short supporting text.

The deck starts strong with social proof, saying they have 50+ Fortune 100 clients, and 250+

Fortune 500 Clients. I would start with this too if I had these numbers. My god

The deck title is its weakest point. It’s rather general and vague. I would play on their strong suit with something like: “The Tech Consulting Company for Fortune 500”

Personalized sales prospecting deck - Wisestamp

WiseStamps sales deck example showcases personalization at a high level. It goes beyond the basic prospect's name and company. What they did in this deck is rather amazing.

Being a company email signature management software they embedded a live sample signature in their deck. In a creative move, they personalized the live sample to the prospect using dynamic variables.

They populated the signature text fields and image with the prospect’s contact info from their CRM.

Now they can send the buyer a deck with a ready-made signature. And they can do it for thousands of prospects with a click.

Here's how sales deck personalization at scale works:

Prospecting sales one-pager - RFKeeper

This sales prospecting deck is a very nice example of a deck that does not rely on a human presenter to communicate value effectively. Which makes it very effective for prospecting.

The deck follows the classic problem-solution content format but ties it all together with high-quality design and copy. Specifically, the way they narrate the details of their solution with beautiful scrollytelling .

They also applied a creative approach to tab design in their “ What do you want to do next ” section. Try it and see what I mean.

Technology sales prospecting deck - NetApp

Selling something as technologically complicated as a cloud solution is not easy. But that’s why I love this prospecting deck example.

It applies the problem-solution content outline really well and makes a complicated thing easy to understand.

The deck quickly explains the problem and goes on to say why this product solves it particularly well. Even the “ how it works ” section uses the minimal amount of tech jargon needed and keeps the message focused on outcomes rather than specs and features.

The deck finishes with a next step leasing to a full video demo of the service. It’s a good choice given the long sales cycle for this type of technology

Follow-up sales deck - Storydoc

The Storydoc sales team obviously uses Storydoc for all our sales collateral . And we use all the magic tricks our tool can do.

This is a deck we use to follow up on the first discovery call with a prospect. It is one step before the sales proposal . This deck normally includes a pricing offer but I had to remove it to make the deck public.

What makes this deck so effective is its extensive personalization (which is automatically taken from our CRM).

It includes everything from the prospect’s name, company, logo, and image, through the niche-relevant cover slide video, the image of the sender, and their calendar link, all the way to the specific concerns brought up in the disco call and the tailored pricing plan.

Product demo deck - Travel Booster

This example is the first full-length sales deck on the list. This deck was meant to demo the product on its own, without needing an AE or an SDR to give the presentation in person.

This example starts off by giving context - “who we are”, the challenges the tool solves, what makes it unique, moves on to features and benefits, and closes with social proof and a CTA to book a demo with a sales rep.

Based on Storydoc’s deck analytic s and what parts of the deck the prospect engaged with an adapted (more relevant) deck can be used in the sales demo with an AE.

This deck is too long for my liking, but since it was tested and iterated I can assume it worked.

Product demo one-pager - Yotpo

https://www.storydoc.com/496ff67598d650ed/saas-product-one-pager-example-by-yotpo

This example is a very well-done demo deck with no excess information. It gives a short overview and then jumps into proving that the tool’s contribution to revenue can be easily measured.

The rest of the deck is a narrated flow of outcomes and benefits, with the product features shown beside the texts as supporting visuals.

It’s a great example of a deck that shows rather than tells how it works and where its value lies.

3d product design sales deck - CGTrader

I added this example to the list because it makes highly valuable use of Storydoc’s interactive capabilities.

Since CGTrader makes 2D images into 3D, it relies on interactive content to demonstrate its product. And since anything can be embedded in a Storydoc, they placed a showroom right in the deck (go play with it).

A prospect can now see exactly what their service can do. The Wow effect is significant.

Agency sales one-pager - Bejamas

This example by Bejamas, a web development agency, takes the classic dull 16:9 agency pitch deck and turns it into an interactive story.

For a web development company to decide to use Storydoc for their sales decks says a lot.

Unlike other agencies that use static content that burdens their decks with too many slides, Bejamas can say more with less by mixing in videos, animations, and dynamic content (like tabs) into their design.

Business storytelling sales deck - Ambition

This example is on the list because of its great storytelling. I’ve seen better design, and more impressive stats, but the way they structure their deck around a narrative is masterful.

Ambition’s deck breakdown of the problem through the prospect’s eyes, using their words, thoughts, and concerns .

They answer the unvoiced questions the prospect will want answer for like: do I really need this? Will this work for me? How do I integrate this into my sales stack? And what results can I expect?

SMB storytelling sales deck - mign

This is another example of great storytelling. Unlike the previous example, this time it’s the visual storytelling I want to focus on.

This deck was made by a small business, and the result is impressive.

Though the design could be finer, the way they use videos, animations, and scrollytelling to showcase their solution rather than talk about it is outstanding.

You can’t read this deck and not understand what it is they do. But had they tried to explain personalized backbone bracing with PowerPoint, I don’t think you’d get it at all.

Partnership sales deck with data visualization - Viber by Rakuten

I chose to add this partnership sales deck even though it’s stripped down from specific numbers to protect private information.

The reason I thought you might like to see this deck is because it uses data visualization as part of its pitch to partners.

The deck makes a visual business case for partnering up, on the get-go, and only then continues to drill down into the partnership details.

Company intro deck - Huma

This is an example of a company overview deck used to introduce a healthcare company to potential clients, partners, or investors.

It’s beautifully designed and elegantly explains everything about the business, its product, and its users.

By the end of this deck, you have a solid idea of what the company is about, and whether you want to learn more.

Long-form sales deck - Healthy.io

This is a strange one. Normally sales decks are not so text-heavy. But Healthy.io works with heavy hitters in the healthcare industry like the UK’s NHS.

This means that they rely on a champion to push their solution internally to multiple decision-makers. And so, they need to provide their champion with a lot of information.

This long-form approach seems to have been working for them to help educate their champions and arm them with the arguments for implementing healthy.io’s services. If you have a similar situation this could work for you too.

Grab a sales deck template

I have some sales deck samples for you that apply the content structure I gave you above.

All these sales deck templates were built to sell effectively based on more than 100,000 (anonymous) sales deck sessions we’ve collected and analyzed. Our clients have used these to get upward of a 70% uplift in demo bookings.

You don’t have to understand why they work, they just do. Grab one.

Why PowerPoint sales decks will fail you every time

Everybody is creating their sales pitch presentation as PowerPoints. If everyone is doing it then it must be the right thing to do right?

No. It just means you’re exactly like everybody else. It just leads to yet another sales deck like buyers have seen a million times before.

PowerPoint is a blunt instrument for business storytelling. It’s a 35-year-old technology that was meant for slide-projectors.

It limmits you to a 16:9 canvas which you then fill with bullet points and a few static visuals.

You can make a PowerPoint as pretty as you want, but the result will still be the same - bored, disengaged prospects.

Why? Because beauty is the bare minimum that buyers expect. And beyond the pretty design PPT sales decks are still static, dull, and unengaging.

You need something more to stand out and reengage prospects. You need to go from static to interactive.

Here’s what the difference between static and interactive looks like:

(Which would you rather read?)

As the Head of Marketing, I lead Storydoc’s team of highly trained content-ops warriors fighting to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable buyer decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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12 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Updated: October 22, 2024

Published: February 22, 2017

Sales presentations: They either blow you away or induce a daydream. Why? Not everyone's a gifted speaker — but everyone can put together an effective sales pitch deck with the right guidance.

While many salespeople focus on making their sales decks flashy, fun, and exciting, I find they overlook the need for their presentations to address the prospect's top concerns and offer an irresistible solution .

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time. Your sales team can do better, but what exactly does a great sales deck look like?

I used to design corporate sales presentations. Let me show you some stand-out sales presentation examples. I’ll cover some common pitfalls to avoid to help you perfect the pitch . Let’s dive in!

Table of Contents

What Is a Sales Deck?

Sales deck examples, sales deck vs pitch deck, example sales presentation, sales deck presentation tips, sales deck template, how to find a sales deck template.

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (i.e., your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

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A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? I’ve collected some of the best for your inspiration, in no particular order.

• Attention Media
• Kibris Developments
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

15 Sales Presentation Techniques That Will Help You Close More Deals Today

9 Ways to End Your Sales Presentation With a Bang

7 Apps That Help Salespeople Become Even Better Speakers

7 Secrets of a Winning Capabilities Presentation

Insight Selling: The 8-Slide Framework for a Better Pitch

The Best Work-Appropriate GIFs to Use in Your Next Sales Slide Deck

How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

How to Handle Difficult Sales Calls Like a Pro

Technology Give You the Middle Finger in a Demo? 7 Reactions to Avoid

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

• Sales Career
• Sales Process
• Sales Software
• Sales Management
• Sales Report
• Account Management

8 Best Free Sales Deck Templates With Real Examples

Related articles, lead vs prospect vs opportunity: what's the difference, 52 lead generation statistics to consider in 2024, top 14 email nurture campaign best practices.

Selling Signals content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More .

Sales decks are slideshows that salespeople use to present their product or service. Because decks are used in a variety of sales situations, it can be helpful to start with a template and personalize it to fit your needs rather than building one from scratch. To help you create the best sales deck, we’ve compiled some of the top sales deck templates from around the web, including our own. Also included are great examples from reputable companies to use as inspiration.

Here are the eight free sales deck templates you can access:

• Generic Sales Deck Template:  Standard sales deck that can be tailored to virtually any situation.  Read more below .
• Creative Agency Sales Deck Template:  Sales deck for organizations such as marketing agencies pitching their services.  Read more below .
• Sales Deck Template to Book New Meetings:  Use this sales deck as a prospecting tool for cold leads.  Read more below .
• B2B Sales Deck Template for Decision Makers:  Sales deck template that helps you reach the best contact in B2B sales scenarios.  Read more below .
• Sales Deck Template for Live Presentations:  This template is best for presenting live, either in-person or virtually.  Read more below .
• Sales Deck Template for Products: A great deck for companies that want to explain or even demo their product to the viewer. Read more below .
• Sales Deck Template for Beating a Competitor:  Use this template to differentiate yourself from other products or services.  Read more below .
• Sales Deck Template for an Industry Change:  The best template to use while selling during a changing micro- or macro-environment.  Read more below .

For more help creating an effective sales deck for any situation, check out our ultimate guide on how to make a winning  sales deck . Otherwise, keep reading for a full list of the best templates to use as your foundation.

Generic Sales Deck Template

A generic sales deck can be used in almost any situation, from pitching a cold lead to upselling a current client. A generic deck usually follows a problem/solution narrative structure in which the seller presents a problem-ripe world and its costs, a pleasant afterworld where the problem is solved, and then a bridge to get there: the product or service. Every company should build a generic sales deck that can act as your baseline guide, and a template is a great place to start.

Slidebean’s generic sales pitch deck template  adheres to the problem/solution narrative structure so important in a generic sales deck. It presents the problem, teases a better world, and shows the buyer how to get there. The template also uses minimal text and has a clean layout with plenty of space for pictures, graphs, or diagrams, making it great for sales presentations . Below is the deck’s agenda page, which lists each slide in the template. 

Generic Sales Deck Template Examples

As you create your own sales deck from a generic template or from scratch, it can be both informative and inspiring to see quality generic sales decks in action. Expand the below to see examples of completed decks:

Richter Generic Sales Deck Example

If you want to cherry-pick some ideas and slides from a reputable sales deck while making your own, check out the  Richter sales deck . It includes all the main points a generic sales deck should cover, including the common problem the business solves, how they solve it, the benefits clients receive, and plenty of social proof. Because this sales deck is rich in text, it could serve best as a generic sales deck that's sent out to leads who want to learn about the offer on their own time.

Richter generic sales deck example

Contently Generic Sales Deck Example

The  Contently sales deck explains how important storytelling is in business and what the lead needs to create good stories. It then presents Contently as the way to accomplish this in a single platform that includes publishing technology and a talent network, showing images from the platform to help the viewer picture it. It ends with case studies, benefits, and packages to decide between, encouraging the viewer to take action.

Contently generic sales deck example

Sales Deck Template for Creative Agencies

Creative agencies such as marketing or ad agencies need a sales deck that convinces prospects not only of the value of their services but also of the creativity of their team. Your deck should present your value proposition while also helping the buyer get to know your team through headshots and descriptions of their talents and experiences. The design should be aesthetically pleasing, more so than in other industries.

Venngage’s client marketing pitch deck template  helps creative agencies show off their creative side by offering a vibrant color scheme and plenty of room for images. The template can be edited into an informational piece of content you send to your potential buyers or into a backdrop for your presentations. You can customize the background, icons, header, pictures, and layout.

Sales Deck Template Examples for Creative Agencies

Open the examples below to see two clear, appealing sales decks from creative agencies:

IMPRiNT Creative Sales Deck Example

Creative agencies can learn a lot from the  IMPRiNT sales deck , which is perfect to use in situations when you need to email a sales deck to decision makers who might have been absent from a presentation. The sales deck explains at a high level what the agency accomplishes for its customers. And its “who we are” slide includes personality-rich pictures of its team. This helps buyers get a feel for the employees who will be helping them.

IMPRiNT creative agency sales deck example

Vulpine Creative Sales Deck Example

The  Vulpine sales deck is a visually appealing deck with in-depth information about the agency’s process, services, and pricing that gives a prospect a good sense of who they’ll be working with if they decide to buy. The deck also includes photos of the team members, adding a nice personal touch that humanizes the business and makes them more likable to their prospects.

Vulpine creative agency sales deck example

Sales Deck Template to Book Meetings With Cold Leads

To book a sales meeting, you might use your sales deck as a prospecting tool, sending it out to cold leads in a cold email . In this case, your deck needs to grab the lead’s attention and influence them to flip through the slides. To do this, begin with a common pain point that's top of mind for the lead. Because you'll likely send this sales deck to many cold leads, you don't always have to personalize it — just make sure the it hones in on a problem that’s highly relevant to your target buyer .

Our own prospecting sales deck template  will help you create a sales deck that you can email to cold leads to book meetings. The deck is meant to grab their attention early and give leads a basic understanding of the pain points you solve and the benefits you provide. The sales deck template is also only eight short slides; this brevity increases the odds a cold lead reads the whole thing and makes it to your CTA page, where you ask for a meeting.

Example Deck Templates to Book Meetings With Cold Leads

Check out these examples, which appeal to cold leads and give them the initial information they need to decide whether to learn more:

Immediately Cold Lead Sales Deck Example

The  Immediately sales deck does a great job of capturing a lead's attention right off the bat and showing their product’s value. It begins with three slides highlighting three pain points and their consequences, each backed by data. Plus, it includes pictures of real people experiencing the pains, which engages the reader’s empathy. With the help of pictures, it then succinctly illustrates how their tool solves those pains. A sales deck like this can land you more initial meetings.

Immediately prospecting sales deck example

ProdPad Cold Lead Sales Deck Example

The  ProdPad sales deck  gets right into the heart of the problem it solves — spreadsheets are wasting project managers’ precious time. Slides 2–6 of the deck list grievances with spreadsheets and their associated costs, going as far as to call them the place where good ideas go to die. Even though the deck is a bit long for a prospecting email, it’s bound to catch the attention and interest of any project manager who’s using spreadsheets.

ProdPad prospecting sales deck example

Sales Deck Template for B2B Decision Makers

If you’re in B2B sales, you’ll run into situations where there are decision makers in the buying process with whom you have never spoken. Sometimes the person you’ve been selling to (aka, the champion) has to sell your solution internally. Instead of letting them go in empty-handed, give them a sales deck that they can share with the other B2B decision makers. The deck should be rich in information that helps the decision makers see your solution’s value.

Because this situation usually occurs later in the sales cycle when you have a solid understanding of the prospect’s needs and interests, it’s best to personalize this deck to each prospect’s situation. So, there’s no perfect sales deck template we can offer that will work for every case. If you need a theme to get started, we recommend using  Gong’s B2B sales pitch deck template , since it offers a nice layout, is highly customizable, and explains which slides to include or leave out and why.

Sales Deck Template Examples for B2B Decision Makers

Expand the below for two examples of decks that would be effective when sent to decision makers:

Microsoft Office 365 B2B Sales Deck Example

The  Microsoft Office 365 sales deck is a good example of a sales deck you would send to B2B decision makers. It's rich in information about the product’s functionality and benefits to the company. But, instead of going in depth on a few key features, it takes the width approach, sharing one-sentence high-level explanations about each feature’s benefit. It also uses pictures of the technology in action to make the functionality even clearer to the reader.

Microsoft Office 365 B2B decision maker sales deck example

Salesforce B2B Sales Deck Example

The  Salesforce sales deck  makes their complex tool easy to understand by using flowcharts, diagrams, and most importantly, simple language free of technical jargon so even the most technically challenged executives can understand it. It’s mainly educational, and any busy decision maker trying to learn about this software will appreciate the thousand-foot view in this sales deck.

Salesforce B2B decision maker sales deck example

Sales Deck Template for Live Presentations

During sales presentations , use a sales deck that's light on text. Keep each slide to one main idea and use the few words on each slide as talking points to carry the presentation. Use the rest of the space on the slides to include statistics, diagrams, flowcharts, or images. But remember, this is like on-stage scenery at a play — the cardboard trees improve the audience's experience, but far less than the performances of the actors.

We created a free sales deck template that guides you through the process of creating your own deck . It’s only seven slides long and includes pages for your cover text, problem explanation, solution, testimonials, and CTA. It also follows the problem/solution narrative structure: it begins by explaining the relevant problem and its costs, then it highlights the better world the prospect will experience after solving that problem, then it introduces the solution and its benefits.

Sales Deck Template Examples for Live Presentations

Open the section below to read about two example decks that would support the speaker well during a live presentation:

Keptify Live Presentation Sales Deck Example

The  Keptify sales deck  is an example of a deck designed for sales presentations. It's light on text, rich in images and diagrams, and visually engaging and appealing. The sales deck begins by introducing a problem that’s a burden for its prospects: virtual cart abandonment. It then discusses what causes this problem and how Keptify’s solution can prevent it from happening.

Keptify presentation sales deck example

Relink Live Presentation Sales Deck Example

Relink’s sales deck  successfully passes a sales presentation evaluation technique known as the airplane test. If the deck were left at the airport and found by a stranger, the stranger would finish a bit confused and feeling like information was missing. This is a good thing. When presenting, the words on the slides are starting points, almost nonsensical without your elaboration. Use spoken word to give insights that surpass the value of the blurbs on each slide.

Relink presentation sales deck example

Sales Deck Template for Products

If you're selling a product, you could dedicate most of your slides to the product itself. Consider using a template that helps you showcase your product at a high level or even run through an entire or abbreviated product demo . These templates are good to use whether you're giving a live presentation or sending it to an interested lead; the slides can stay the same for the most part, but you can add or remove text or videos depending on whether the lead will review it with you or alone.

Visme's free product sales deck template helps you walk your lead through the problem and its implications, then present your product as the solution. It offers premade slides to explain the product at a high level, which you can expand upon to include more information or a written or video demo. It ends with a CTA prompting the viewer to become a customer, which you can edit with your own CTA according to your sales process and the cost of your product.

Sales Deck Template Examples for Products

Take a look at these two examples of quality sales decks that clearly explain the products and their value to the viewer:

AdGibbon Product Sales Deck Example

AdGibbon's product sales deck starts off by explaining why the lead should choose them, then dives into their tool, a campaign builder, on slide seven. It dedicates several slides to its various features and how to use them, plus images of the types of campaigns the lead can create. It then goes on to explain the analytics and customer service users receive. This example is great for getting the viewer excited about the product and making them believe they can use it well.

AdGibbon product sales deck example

Castle Product Sales Deck Example

The startup company Castle's product deck example helped raise funding from investors for their real estate software. While it's not a typical deck that sellers would use to convince leads to buy their product, it's still a worthy example with important takeaways. It starts with a cover slide listing their USP, then problem and solution slides before simply explaining the product. The deck ends with Castle's progress so far plus more ways to grow, giving the viewer faith in their success.

Castle product sales deck example

Sales Deck Template for Beating a Competitor

At times, you'll go up against competitors also vying for your prospect’s time and attention. In this situation, use a sales deck that highlights your unique selling proposition (USP): the main reason your business is better than the competition. If you know it’s one specific competitor you're going head to head with, use the differentiator that propels you above that specific company. Ask yourself, “Why do customers choose us over them?” and present the answer throughout the deck.

Slidebean's free pitch deck template offers a great customizable foundation for a sales deck that emphasizes your value proposition and helps you win out against the competition. The deck starts with a slide on which you highlight one main idea; in this case, that’s your USP. You can then use the next few slides to defend with stats and data why your claim to fame is true. Then, on the fourth slide, you can respectfully discuss your competitors’ shortcomings.

Sales Deck Template Examples for Beating a Competitor

Expand the below for examples of sales decks that explain why the companies that created it are a better fit for the lead than their competitors:

Snapchat Competition Sales Deck Example

The  Snapchat Ads sales deck  is a perfect example of a sales deck designed to beat its competitors by focusing on its USP, which is its large audience of 13- to 34-year-olds. It presents this impactful declaration on the first slide and then goes on to back its claim up with data and logic. Any of their prospects looking for this specific value proposition would likely pick Snapchat over Facebook or Instagram after seeing this.

Snapchat Ads competition sales deck example

Zenefits Competition Sales Deck Example

The  Zenefits sales deck is short and sweet. By the fifth slide, it’s already focusing on beating the competition with a telling comparison image below, where it highlights the fact that, unlike its competitors in the space, Zenefits leaves you with no administrative work. If you’re in a competitive battle for the sale, it makes sense to create an image like this one that shows why your prospect should choose you.

Zenefits competition sales deck example

Sales Deck Template for Selling During Industry Changes

If your prospects are experiencing a market shift that's changing the way they work, it might be useful to use a sales deck that uses a change/opportunity narrative structure. The sales deck should begin by harping on the shift and explaining how your clients are using your solution to come out on top in this new, unfamiliar environment. Whether it’s a new technology or a market crash that’s shaking up the industry, this type of sales deck can relieve your nervous buyers.

The  Zuora sales deck template  allows you to customize the widely distributed Zuora sales deck, which taught its prospects how to succeed in the new subscription economy. The template spends the first five slides discussing the change and how it’s affecting companies like your prospects’. It then introduces how a few companies are succeeding through the shift. Lastly, it has a slide where you explain to your prospects how your solution can help them do the same.

Sales Deck Template Examples for Industry Changes

Below, we've included three examples (including our own) of decks that work well during industry changes. Click below to see them:

Our Industry Change Sales Deck Example

We created  our own industry change sales deck  for a fictitious dog-training business, Woof Woof Academy, that's currently operating under a huge industry shift — dogs are in the middle of a cognitive revolution and now have a facility for language.

The deck first focuses on the potential benefits of this big change (e.g., conversations with dogs) but then explains how most dog owners (its clientele) are struggling to capitalize on it and therefore miss the rewards of owning dogs who can speak, read, and write. The deck then goes on to demonstrate how their training program can help these dog owners bridge this gap to doggy literacy. Flip through the deck for some ideas about how to organize yours.

Our industry change sales deck example

LeadCrunch Industry Change Sales Deck Example

The  LeadCrunch sales deck  does a fantastic job of employing the change/opportunity story structure. It begins by stating that we now live in a world of prediction and personalization. It then shows how some well-known brands are thriving in this new world, before highlighting some roadblocks to achieving that kind of success. Finally, the deck introduces their software and explains how it can help prospects overcome these common roadblocks.

LeadCrunch industry change sales deck example

DocSend Industry Change Sales Deck Example

The  DocSend sales deck  begins by telling the audience how the internet has changed sales: buyers are more in control than ever before. It then discusses how marketing content plays a huge role in capitalizing on this new buyer-centric market but that businesses are failing to do this correctly because they’re not tracking the effectiveness of their content. It then introduces its product and explains how it helps marketers and sellers succeed in this new environment.

DocSend industry change sales deck example

Bottom Line: Sales Deck Template

Whether you want to edit and customize a sales deck template to fit your own  lead nurturing  process or cherry-pick ideas from another company’s deck, tailor yours to your target audience. It should discuss problems relevant to the buyer and clearly pitch how your product or service will help them through these difficult times to the other, more profitable and enjoyable side. When you create the best deck for your business, use that as a template for you and your team.

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